A marketing and communications strategist with more than 20 years of experience and a demonstrated history of working in various industries, including healthcare, finance, and retail.
Strong local and national partnerships with media partners in all channels. She’s a senior marketing professional skilled in advertising, media strategy, media relations, integrated marketing, crisis communications, events management, and fundraising.
Previous experience includes working on campaigns for BCBSM, Detroit Medical Center, Harbor Health, and Rock Financial.
As the founder & CEO of FLAVVRR, Tierra has committed her career to challenging brands to earn their customers’ loyalty through inclusive experiences.
Before running FLAVVRR, she spent two decades leading the digital content and social agency side for brands like Buick, GMC, Cadillac, McDonald’s, Alliance for Lifetime Income, Thomson Reuters, Minute Maid, and Valero Energy.
Today, she continues to help some of the world’s most loved brands in making their customers feel seen and valued. Her most important and fulfilling job is simply - Mom.
